Is your wink pink?
INTIMATE BLEACHING

Why Would Someone Want to Lighten Their Intimate Area?

It might sound like pure vanity to some. Anal bleaching is often treated as a joke, and many believe it’s only for people who expose their bodies more than usual. But for us who work with intimate brightening, it's far from a joke.
Hormonal changes, for instance, can cause local darkening of the skin by up to 10 shades. Many clients come to us feeling distressed, sometimes even ashamed, which can impact personal relationships and self-esteem.
Hyperpigmentation is real – and most attempts to fix it often end in disappointment.

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Why Does Discoloration Happen?

Pigmentation changes can occur for many reasons, and each case is unique.
Epidermal pigmentation (surface-level) is often caused by hormonal shifts (e.g. pregnancy, menopause), friction, heat, obesity, rapid weight loss, harsh products, or excessive sun exposure.
Dermal pigmentation runs deeper and is usually genetic. Many people have both types. What’s common? Thousands suffer in silence, hoping for a solution but hesitant to talk about it.

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Did you know?
Nearly 80% of women and 50% of men have darker pigmentation in the genital area compared to surrounding skin. A small difference is normal and doesn’t warrant treatment. But if the contrast bothers you, it’s good to know that effective solutions exist.

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Why Most Creams Don’t Work

Pigment in intimate areas is stubborn – for a reason. It’s there to protect our reproductive organs. Many products only bleach existing pigment. But as skin renews itself, the new skin often carries the same pigment.
To get long-term results, we must inhibit pigment production, not just lighten the surface. This takes more time – but the results speak for themselves.

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Our Solution

We are the leading provider of intimate brightening in the Nordics.
Our training center, Intimate Academy, offers the only certified course in Sweden. Our treatment is based on pigment-inhibiting agents and works for most types of hyperpigmentation. It often starts in the clinic and continues at home – but at-home treatment works well on its own too.

In the clinic, we use higher concentrations and boost the effect with nano light.
If you're nearby, we recommend starting in-clinic. Otherwise, you can order the at-home kit online, or we’ll help you find a nearby partner salon.

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Fastest Results: Combination Treatment

They say beauty is pain – and that may apply here.
For fastest results, combine our intimate brightening with chemical peels.
Yes, peels can sting – but the discomfort passes quickly.

Recommended schedule:

1. Consultation & initial in-clinic treatment (stress test)

2. 5–7 days later: Chemical peel with kojic acid

3. 14–21 days later: Booster treatment

4. 21–28 days later: Second chemical peel

5. 28–30 days later: Second booster

6. 30–37 days later: Third chemical peel

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Is In-Clinic Treatment Necessary?

Not at all. The at-home treatment achieves almost identical results – just slightly slower. It lacks nano light and peel support but is still highly effective.
Patience and consistency are key. Results typically take a few months.

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What Happens During a Clinic Treatment?

Start by asking yourself: Do I really need this?
Though safe, every treatment carries potential risks.

We begin with a consultation and health declaration, to assess your case and any underlying factors. The initial treatment acts as a stress test to see how your skin responds. We then use nano light to boost the result.
This takes about 15–20 minutes. If all looks good, you’ll continue treatment at home.

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How the At-Home Treatment Works

Each night:

1. Wash the area with water

2. Apply the pigment-inhibiting cream

3. In the morning, wash off with our pH-balancing intimate cleanser

Twice a week:
Do an intimate exfoliating peel to remove dead skin and accelerate results.

Results usually begin to show after 4 weeks, but full results may take several months depending on individual factors.
You can boost your progress with in-clinic treatments or chemical peels.

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Our Formulas – Now Even Stronger

Our products use maximum legal concentrations of proven agents:

• Kojic Acid (3%)

• Alpha Arbutin (2%)

This combination delivers faster and more powerful results.

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Set Realistic Expectations

This is not a miracle transformation.
Results vary, and there are no guarantees that your final tone will match your ideal. What matters most: consistency, realistic goals, and patience.
Most clients are satisfied – and we’ll support you every step of the way.